FACEBOOK + INSTAGRAM
Facebook is one of the social media platforms that will be used to increase social media presence of the School of Humanities and Communication Arts by 15%. Currently, Western Sydney University’s Facebook page has a total amount of 140, 228 likes. This is a great following compared to our competitors. However, it is important to constantly interact and keep followers updated. In which we have decided to keep the postings contained to only Tuesday’s and Thursday’s throughout the whole campaign, aligning the Facebook posts with Instagram simultaneously. The posts on the two social media platforms will link to the Western Sydney School of Humanities and Communication Arts page directly, therefore there will be requirements to set up separate profiles for the School of Humanities and Communication Arts since there is already such a great following on the main Facebook page.
According to research conducted by Young (2011), in-directed Facebook post communication is the passive consumption of social news. This includes reading posts and updates from groups and people they follow. These in-direct messages are valuable for improving and maintaining relationships as the Facebook news feed can serve to start a conversation. Starting a conversation is our main aim regarding this campaign in order to gain awareness and for peers to share the information with others.
Instagram works hand in hand with Facebook as the posts can be linked directly to Facebook. This way if our audience misses a post on Facebook or vice-versa they will still get the update through one of these platforms. Currently the Instagram following of WSU is 9,396, which isn’t as high a following as the WSU Facebook page, however with the two social media platforms being used so close together throughout the campaign it is aimed that the following will grow by 15%.
Our find your future campaign video can be posted via YouTube to increase awareness on the various options that the WSU Humanities and Communication Arts School offers. Exploring the aspects of Journalism, Advertising, Media and Public Relations. Based on Cowling’s (2017) stats, Australia has an amount of 14,800,000 users on YouTube. Being able to post videos online at no costs, we can link the campaign to the existing WSU’s existing profile which currently has 3,822 subscribers along with 3,948,776 views. Through the launch of this video it will lead the viewers to share the video via Facebook, subscribe to the WSU page, visit the School of Humanities page and encourage them to follow or create a linked in profile.
Encouraging high school students to use LinkedIn will be essential for this campaign. According to Adams (2013), having a LinkedIn profile tells a potential new boss that they are serious about building their career rather than spending most of their time socialising online. The Western Sydney University linked in website currently has 87,688 followers. Sharing our campaign via linked in will teach our future students to connect through linked in and start their own journey by building their networking profile and communicating with potential employers. The aim of our campaign is to encourage students to find their future and increase awareness for the School of Humanities and Communication Arts.
We have decided to keep the posting consistent and contained to Monday’s and Thursday’s. This will drive the campaign message to our audience in a steady manner. We will be posting to Facebook, Instagram, Linked In and YouTube. Along with these four social media platforms SnapChat will also be referred to as well along with direct links to the WSU website, since increasing website traffic is one of our objectives.
May – November 2017
We have decided to keep the posting consistent and contained to Monday’s and Thursday’s. This way we drive the campaign message to our audience in a steady manner. We will be posting to Facebook and Instagram, however within those two social media platforms SnapChat will also be referred to as well as well as direct links to the WSU website, since increasing website traffic is one of our objectives.
MONTHLY SCHEDULE: EXAMPLE FOR MAY
FACEBOOK CONTENT SCHEDULE Week 1 – 10
INSTAGRAM CONTENT SCHEDULE Week 1 – 10
FACEBOOK CONTENT SCHEDULE Week 11 – 20
INSTAGRAM CONTENT SCHEDULE Week 11 – 20
FACEBOOK CONTENT SCHEDULE Week 21 – 30
INSTAGRAM CONTENT SCHEDULE Week 21 – 30