Competitor Analysis

University of Technology Sydney

  • Website:
    • Offers Bachelor of Communication
    • Visual website that include a wealth of information both written and through imagery
    • Links to all social media accounts
    • Modern design
  • Facebook:
    • 91,531 likes
    • Roughly 5 posts a week
    • No visible replies to comments
  • Instagram:
    • 5,298 followers
    • Roughly 3 posts per week (posts are mostly featuring current students and their travels or events)
  • YouTube:
    • 4,894 subscribers
    • 1,169,368 views
    • 1 to 3 videos per week

 

The University of Sydney

  • Website:
    • Offer Bachelor of Arts (Media and Communication)
    • Simplistic design
    • No imagery
    • Text heavy
    • Links to social profiles are very hard to find
  • Facebook:
    • 325,956 likes
    • Roughly 10 posts per week
    • Not very interactive in replies
  • Instagram:
    • 24,000 followers
    • Roughly 3 posts per week
    • Posts usually contain student highlights
  • YouTube:
    • 8,005 subscribers
    • 2,091,638 views
    • Roughly 2 uploads per week

 

University of New South Wales

  • Website:
    • Simplistic
    • Text heavy (does not represent the visual elements of the degree)
    • Links to all social media accounts
    • Offers Bachelor of Media in Communication and Journalism through the Arts & Social     Sciences faculty.
  • Instagram:
    • 18.6k followers
    • Roughly 5 posts per week (lots of re-posts from student Instagram’s)
  • Facebook:
    • 563,355 likes
    • Roughly 3 Facebook posts per week
    • Very interactive with replying to comments
  • YouTube:
    • 64,583 views in total
    • Subscriber count undisclosed
    • Channel is dedicated to Arts & Social Sciences
    • Roughly 2 videos uploaded per week
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