I have been working on a very DRAFT script for the video that I need some input on – the below will definitly need refining and suggestions on how we can ensure all the elements of the executive summary are covered. SMART objectives etc.
There are some notes along side lines which are ideas for footage that might be hard to translate…so just ask if something looks weird. I have some ideas on how to video will come through visually that will be easier to discuss in person!
VIDEO FOOTAGE OF HIGH SCHOOL STUDENTS ON THEIR PHONE FULLY ENGAGED IN SOCIAL MEDIA (out in the public)
NARRATED BY PERSON 1,2,3,4 or 5
“Welcome to Generation Z”. (AUDIO OF TWEETS,SNAPS,NOTIFICATIONS etc)
“We are talking about the young teenagers born in the years 2000 who are now ready to move onto the next stage of their tertiary life, but they have some prominent life focuses…”
FOOTAGE CLOSE UP ON PHONES IN USE AND SOCIAL MEDIA SCROLLING.
“A generation fully engaged with technology and all that comes with it, you will rarely see a high school student today not fully engrossed in their phone, more specifically, their social media accounts. Although they may appear to older generations as distracted and disconnected from the real world, they are far from it.”
FOOTAGE OF A STUDENT AT HOME ON THEIR PHONE WITH ENVELOPES UN OPENED AND MARKETING COLLATERAL IN THE BIN – FRAME HAS THE TV ON BUT STUDENT ONLY FOCUSED ON PHONE AND NOT EVEN WATCHING THE TV
“With this however, traditional marketing methods will struggle to advance when communicating to this target market … and when it comes to the topic of university degrees, brochures, printed collateral and basic TV commercials are not going to break through…”
“Its time to be more innovative. Lets not pull these students out of their social media world…”
“LETS BECOME A PART OF IT”
(FOUR PEOPLE TO SAY THIS LINE USING SNAP CHAT AND ALL DIFFERENT FILTERS)
*THE REST OF THE VIDEO TO BE RECORDED USING SNAPCHAT ONLY”
PERSON 1 “Here’s a fun fact – high school students LOVE taking photos”
Three photos on a montage with “snap” sounds
PERSON 2 “And Snap chat is immediate, personal, and reaches a student where you can find them most: on their phone!”
PERSON 3 “So when it comes to the topic of choosing a university degree, Snap chat is like a twenty-first century way to capture what a school has to offer. SO using Snap chat is a no brainer when marketing the school of communications and arts, it shows students were ahead of the curve in technology and helps push out our messaging.”
Narration of person 3 – “So the campaign goes like this!” (Over image of the Snap chat logo with WSU logo)
PERSON 4 “Using the core feature “Snap Chat stories”, the WSU account will have a full take over from an influential figure connected to the communications industry, speaking directly to followers”
PERSON 5 continued (over Behind the scenes example footage)
“Providing an insight into a prospect career related to the communications degree with behind the scenes footage builds interest and newfound access that students don’t normally get to see.”
PERSON 1 “leading up to the WSU open day, followers will have daily updates of an upcoming activity they can participate in on the open day, with details, clues and information coming through on each of the stories.”
PERSON 2 “with Snap chat stories being disposable and only available for up to 24 hours, followers feel more urgency to view the videos within the time frame their available.”
PERSON 3 “The mechanic will be similar to a treasure hunt, inviting prospect students to #findtheirfuture during the WSU open day on the Parramatta campus grounds.”
PERSON 4 “Four Geo Filters will be activated in small radius’ around the campus, each design closely related to the four majors or the communications course”
PUBLIC RELATIONS (image of a photo with the filter)
ADVERTISING (image of a photo with the filter)
JOURNALISM (image of a photo with the filter)
MEDIA PRODUCTION (image of a photo with the filter)
PERSON 5 “prospect students attending will be sent on the hunt for each of these Geofilters and asked to take a photo or video of themselves using the filter in the designated area with the hashtag #findyourfuture– all which will form part of a snap chat story compilation on the WSU account.”
PERSON 1 “Each area hosting the Geofilters will have themed props relating to the degree to contribute to the student’s photos and videos, and spark interest in the particular subject available in the communications degree at WSU.”
PERSON 2 “To achieve the desired engagement, the existing social media platforms will be used to promote the snap chat account and the upcoming campaign with additional paid social used to engage a wider audience.”
PERSON 3 “forget the books, texts and boring approaches to university, #findyourfuture looks at your next step in education in a whole new perspective with a focus on career opportunities that will follow from an engaging, hands on and creative choice of study.”
Needs work and we can clarify the footage to go along side all the audio content (we should all plan time to come together for some filming! But I was trying to use the examples we have available of VUWS as a baseline.
If you guys can go over this and edit freely so we can come to an agreed concept/script that would be great!
also need to work on the concepts for the 4 x geofilter designs if you guys can look into this also. My thoughts
Public Relations – Lectern and Microphone
Media Production – film camera and directors chair
Journalism – News Room
Advertising – frames the photo like a magazine cover
There is also HEAPS to do for the website also! 3000 words worth, so people need to be allocated to these areas to get this done.