Alexa Chung: How PR Works & Normcore | S

Alexa Chung: How PR Works & Normcore | S2, E2 | Future of Fashion | British Vogue http://ow.ly/wU5g30aVKPl

96% of 13-24 year olds engaging more with online video and digital content as opposed to traditional TV. Engagement is key with high school students and YouTube offers multiple ways of interacting with viewers and provides viewers the avenue to communicate with the publisher and each other on the content, building trust and connection with a brand. http://ow.ly/i/tUtZU

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