Soooo the good old GA!!!
Honestly I spend most of my days on this interface i think it’s awesome and it’ll be a huge help when it comes to the HCA brief. It’ll essentially help us understand how people engage with content online.
So basically GA will help us understand which marketing tactics drive audience views to websites, the conversion rates of the visitors and the foot-traffic of this audience before, after and during the visit to the website- i think this point alone is huge for our brief as we’ll be able to justify how we’ll measure the effectiveness of the objective – benchmarking it appropriately and optimising as we go.
How else do you guys think we can use GA for this brief??